
Without great marketing you can't exist....
I am increasingly surprised by start-up founders who fail to recognise the importance of marketing. They usually highlight the number of engineers and product people they have, but then go blank when I ask them about their marketing team. They seem to view marketing as a secondary priority….a soft skill that can be addressed later or even worse learned on the fly. Of course, nothing could be farther from the truth. For most companies, products don’t sell themselves. Rare